Multicolor Advertising

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Colors used in an advertisement is more important than the actual wording of the ad. The reason for this is colors capture consumers attention then causes them to read the ad. According to psychologists, Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service.

Each color has different meanings to different cultures. For advertising purposes, it is extremely important to design ads in a way that apparels to your target market. Try to choose colors that will compliment the massage you are sending to your consumers.


Red 
Red is a color that symbolizes action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger and heat. It is highly visible color that will also stimulate several emotions.

Stop signs have trained us to stop and look when we see red. So it is only natural to want to stop and look red billboards.

However, the color of red is not recommended for medical companies because it signals bad health, blood and emergencies. Red is also the color of accountants use to show that have a negative cash flow.

Orange

Orange is a vibrant and fun color. It improves mental clarity, promotes warmth and happiness.

The color of orange can help an expensive product seem more reasonable priced. It is the perfect color for product that appeal to a wide variety of people.

Yellow

Yellow is a perfect color for sunny, happy, bright, cheerful, playful, easygoing and optimistic advertisements.

Yellow is the first color of the eye processes. It is also the most visible color to the human eye. This is why it grabs attention faster than any other color.

Yellow is also a color of caution. Most yellow road signs are warnings drivers of a problem in the road or with the on-coming traffic. This is just another reason why yellow grabs our attention quickly. 

Green

Green is symbolize life, nature, environment, youth, money, renewal, hope and the power. It is a color that soothes people, reduces pain and make us feel safe.

Since green traffic lights have conditional to us to go forward or enter places, it makes us feel welcomed. This is great quality for any product or service.

Yellow-green is not a wise color for food advertisements because it is appetite depressant.

Light green calms people. That's why most walls in schools, waiting rooms and hospitals are light green.

Green is good for outdoor products because it gives consumers a natural outdoor feeling.

Blue

Blue makes people feel calm, relaxed, tranquil, peaceful, wise, loyal and trustworthy. It helps people accept themselves and resolve their problems.

On the other hand, the color blue can also symbolize sadness and depression. Since most foods are not blue, the color blue is appetite suppressants that can help people lose wight.

Blue is definitely the most popular color of both men and women.

Purple

Purple is a sophisticated, creative, luxurious and wealthy color. It also associated with royalty. A blueish shade of purple tends to create mystery, while a reddish shade of purple is sensual and creative. Purple with red tint will get more attention.

Purple is hard for some people (mainly men) to see. However, it is a great color for restaurant, artists, clothing stores, book stores, art galleries, night clubs, photography, jewelry stores and beauticians.

Brown

Brown symbolize coffee, lumber and earth-tone products. It is a reliable, solid, strong, mature and comfortable. Brown is how considered a rich and robust color.

The color brown is an excellent color for hardware stores, coffee shops, craft shops, herbal shops and health food stores.

Black

Black symbolize power, prestige, elegance, style, reliability, simplicity and sophistication. The color of black is more about attitude than anything else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.

Black used to be viewed as the color of death, witches, demons and evil. However, this perception is declining.

Black is a great color choice for music shops, accountants, lawyers, electronic stores and tire stores.

White

White color symbolize purity, cleanliness, virtual, innocence and freshness.

The color of white is a great choice for bridal shops, weddings, daycare centers, medical facilities, dentists, catering companies and dry cleaners.

Once you have selected the right color(s) for your business, be sure to find out what colors effectively compliment your color choice.