How to motivate your subordinates

 Most of us, at some time or other, have had to motivate not only our subordinates but our colleges as well; not only at work but may be at social service programmes and religious functions and even during political campaigns.

Sometimes it is so hard to motivate even ourselves to accomplish something, so motivating others to work together to achieve a predetermined goal is a tremendous challenge. We are putting forward some thought we think might be of some help to you in motivating people under you.

· Motivation through fear is very short lived. Being bullied or threatened builds up resentment and takes a toll on work-quality and worker-commitment. Work will be done grudgingly and loyalty will take a back seat. In the long run productivity will decrease rapidly and worker relationships deteriorate, leading to loss of revenue for the establishment.

· Although money is very important, it is not everything. Even a very hefty bonus might work negatively if you are unable to give the same amount the following year, negating your motivating efforts.

Setting Sales Goals

Goals are one of fundamental things in life. They define what are you are doing and why you are doing it. They serve as a constant reminder of what the end destination in any journey. They act as a road map to show us how reach where we want to go.

So, why do we need goals? The answer is simple; to keep us on task. Goals give us a purpose and a focus that cannot be replaced by anything.

Goals are expectation and it means looking forward. Does it not make more sense to commit to writing what you are seeking? Take a moment to think about the everyday common writing grocery list. What happens to your expectation when you leave that written list at home or at the office? If you are like more people, you potentially waste a lot of time thinking about what was on the list. Upon your return, you realize that you have failed to secure everything you had previously thought of having in the future.

Using goals to help your situation as a sales person is vital to your success. All of the sales people I talk to who consider themselves successful rely on goals to help get them there. I hear time and time again that people that set goals for themselves reach a higher level. They find a way to stretch themselves and make it happen.

First Crush Ever Lasting

One of my good old friends rushed to my office last week. He was in a very excited mood and was trying to explain me something. We knew he was so interested about a girl when we were doing our O/Ls. The reason for him to get so excited was he met that girl accidentally almost after 15 years. After revealing that incident I realized that even after 15 years he is still so fascinated about that girl. I was interested to know why he was thrilled about meeting this girl and compelled to ask that question from him.

He said “apart from all emotional feelings I have in my mind, she was my very first crush. How can I forget the girl who impressed me for the very first time in my life?” 

Though his answer is purely love, I could extract a great insight for marketers from it.

That is the power of “first impressions”.

Sex and Marketing

“SEX” is a topic which is not discussed openly. Kenny Mokhele defined it as “an emotional state of affection which two or more human beings or animals engage into for internal and external satisfaction”

Satisfaction of practicing “marketing” is relying on achieving organizational objectives and most of the time its “profit”.

When you analyze the term “sex” carefully there are few things we can learn from it and apply for the success of marketing.

It’s about quality and not quality:

Some companies take a quantitative approach to marketing. When sales are down, they do MORE of what they’re doing instead of doing it BETTER. If what you’re doing isn’t working, doing more of it isn’t likely to fix the problem.

Pay attention:

Great lovers and smart marketing/sales officers do one thing very well. They ask their lovers/customers questions. “Is this what you want?”, “How can I do better?” Do you talk to your customers and ask these questions? Do you ask them why they decided to go with you instead of your competitor? Do you ask those people who did go with your competitors why they chose them? Ask relevant questions as much as possible and make sure you are delivering what your customer wants.

Multicolor Advertising

Colors used in an advertisement is more important than the actual wording of the ad. The reason for this is colors capture consumers attention then causes them to read the ad. According to psychologists, Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service.

Each color has different meanings to different cultures. For advertising purposes, it is extremely important to design ads in a way that apparels to your target market. Try to choose colors that will compliment the massage you are sending to your consumers.