First Crush Ever Lasting

One of my good old friends rushed to my office last week. He was in a very excited mood and was trying to explain me something. We knew he was so interested about a girl when we were doing our O/Ls. The reason for him to get so excited was he met that girl accidentally almost after 15 years. After revealing that incident I realized that even after 15 years he is still so fascinated about that girl. I was interested to know why he was thrilled about meeting this girl and compelled to ask that question from him.

He said “apart from all emotional feelings I have in my mind, she was my very first crush. How can I forget the girl who impressed me for the very first time in my life?” 

Though his answer is purely love, I could extract a great insight for marketers from it.

That is the power of “first impressions”.

Lessons From Walter Disney

Everyone knows Walter Disney or Walt Disney. Ask any kid and you will be told that Uncle Walt was the creator of the Mickey Mouse. Actually, add the very start, it was Walt who gave his voice to Mickey Mouse. Walt Disney is the best known film producer and philanthropist we have been fortunate to see in the modern times. He co founded the Walt Disney production with his brother Roy and became one of the most famous if not the most famous motion picture producers at all time. His company is now known as the Walt Disney Company and has a turnover of more than USD 35 billion annually.

Walt Disney has won 26 Academy Awards and 59 nominations which mean he has more awards and nominations than any other human being!! He has also won 7 Emmy Awards. So obviously we have so much to learn from him.

Sex and Marketing

“SEX” is a topic which is not discussed openly. Kenny Mokhele defined it as “an emotional state of affection which two or more human beings or animals engage into for internal and external satisfaction”

Satisfaction of practicing “marketing” is relying on achieving organizational objectives and most of the time its “profit”.

When you analyze the term “sex” carefully there are few things we can learn from it and apply for the success of marketing.

It’s about quality and not quality:

Some companies take a quantitative approach to marketing. When sales are down, they do MORE of what they’re doing instead of doing it BETTER. If what you’re doing isn’t working, doing more of it isn’t likely to fix the problem.

Pay attention:

Great lovers and smart marketing/sales officers do one thing very well. They ask their lovers/customers questions. “Is this what you want?”, “How can I do better?” Do you talk to your customers and ask these questions? Do you ask them why they decided to go with you instead of your competitor? Do you ask those people who did go with your competitors why they chose them? Ask relevant questions as much as possible and make sure you are delivering what your customer wants.

How To Reach Your The Pot Of Gold

Everyone has the in-born talent of the ability to reach that of pot of gold, to open the doors to the castle, to the kingdom, to the realm of your dreams. Unfortunately we have been, unconsciously, pigeon hold by various forces around us in to preconceived places and given the idea the gold is only for the privilege and not for us! If you are willing to go with this idea that you are second rate, then you will never realize your full potential or the keys to your kingdom! Now you will say I agree, OK, but how to get to that all imported pot? Take the saying ‘nothing ventured, nothing gained’ by its horns and try a couple of ways to get there. Try following ideas for size!

Courage/Self belief

Without courage you are fight to reach your goal is as good as lost even before it has started! You must have the courage to give up and walk away from stability, where everything is smooth and assured, without a second thought of the risk you are taking. When it seems failure is inevitable it takes a huge amount of courage to keep going on and on until you get what you want. When the world around you doubts that you will reach that goal, when everyone doubts you will ever get there, it really takes what it takes to stick to your guns to see your efforts bear fruit. 

Risk

Higher the risk, higher the reward they say. [I don’t know how they mean!!!] Risk and reward seem to be inter-depended and inter-twined. Don’t hold back on something that your inner most feelings tell you to go ahead and do. Take the gamble and see how the chips fall. Of course we are not talking of hair-brained schemes here but about well thought out plans. If you fail, you will land and improve so that next time you know you will not fail. Today crossing the road is such a risk that what you venture to do seem like pretty sure bet!!

Your Friends

Today, the world management has become almost a fashion icon. Everywhere you see time management, Career management, Project management, this management, that management ending with Life management! But have you ever heard of friend management? And why not? It is one of the most basic needs to make our lives easier as we go through this long and winding road that’s life. Why doesn’t anyone design and manage their circle of friends? Most of us have never given it a thought. First of all, how do we make friends now?

Job You Would Love To Have

The ancient Greek philosopher Plato had a wonderful theory; he thought every human was born with four hands and four feet and Zeus, the king of Greek gods taking fright, split every human in half. Now everyone is supposedly looking for his other half! (Ever wonder how the tern better half arose!!)

Nowadays when we hear the term soul mate, we take it to mean someone who has similar tastes, likes and dislikes. If one can have a soul mate, why can’t I have a good job? A job I would love to go to every day, 365 days of the year! I would have my off days, granted but notwithstanding. I’d still love to go to work because it gives me such a lift, a sense of accomplishment. Everyday I’d go home feeling that I have done a good day’s work. Next morning too I’d come to office with a jaunty step to my best. May be my job is not the highest paying job in town but the gratification and the sense of fulfillment, the job satisfaction will be hard to beat. The ideal soul job would be the one that satisfy us financially, while giving us job satisfaction and emotional and intellectual gratification.

Look at the list we give below and see if you agree that we say about how to find that soul job you are looking for.

find a job you would enjoy doing, even under the harshest conditions, for example firemen go to do their rescue act knowing full well that death is lurking at every corner, waiting for them to make the slightest error in judgment. But still they go out every time. They understand the danger, the treat but still they are there when the roll-call sounds. Because that is what they want to do, what they yearn to do, not because they have to do a job. As you know most firemen work on voluntary basis. It is in them, in their blood, so to speak.